EA Motorshop.com (“EA Motorshop,” “we,” or “our”) values your privacy and the trust you place in us. This Privacy Notice (the “Privacy Notice”) explains how we treat the information we collect through our main website, any other websites operated by EA Motorshop.com where this notice is displayed (“Website(s)”), and all other services we offer (“Services”).
It is important to note that this Privacy Notice applies only to information collected directly through our online Websites and Services. It does not cover the collection, use, or disclosure of information through offline means, nor the privacy practices of any affiliated companies or third parties not directly operated by EA Motorshop.com.
By using our Websites and Services, you acknowledge that you have read and agree to the terms of this Privacy Notice. You also expressly consent to the processing of your data by EA Motorshop.com, including the collection of information as described herein. Additionally, by using our services, you agree to be bound by the EA Motorshop.com Terms and Conditions of Use.
For your convenience, this Privacy Notice is divided into sections. If you are a California resident, please see Section 12 for our California Collection Notice and additional information in compliance with the California Consumer Privacy Act, including how to request that we not “sell” or “share” your Personal Information. Residents of Colorado, Connecticut, Montana, Oregon, Texas, Utah, and Virginia can find state-specific information in Section 11.
1. Information We Collect About You and How We Collect It
Information we collect about you:
We may collect both “non-personal” and “personal” information when you interact with our Sites and Services. For the purposes of this notice:
“Non-personal information” is data that, by itself, cannot reasonably be associated with or used to identify you or another individual. For example, general information about your use of the Site and Services, or data derived from information you provide to us. This may also include information excluded from the California Consumer Privacy Act of 2018 (“CCPA”).
“Personal Information” is information that can reasonably be associated, linked, or used to identify you individually, or that allows you to be contacted personally. For example, your Personal Information may include your name, email address, telephone number, and address, alone or in combination with other information.
2. Mobile-Specific Information We May Collect:
EA Motorshop.com may collect information about your mobile device, such as your device and hardware ID, device type, request type, your carrier, your carrier’s user ID, and the content of your request. While this information alone may not identify you, it may be unique or contain information that you consider personal. EA Motorshop.com may also collect geolocation information (this occurs when you use location-based products and services on the Site and/or enable location-based services on your mobile device). This information may reveal your precise location (such as GPS data) or be more general (such as when you submit a partial address to view a map of the area). Please note that all requests may be sent through your mobile carrier’s network, and your carrier may have access to this information. For more details on how your carrier handles your information, please consult their privacy policies.
You can disable the collection and use of your location data at any time through your browser, operating system, or device settings. To revoke your consent to the use of location data or for other options to delete your information, please contact our customer support team by sending an email to:
Email: privacy@eamotorshop.com
How we collect this information:
Directly from you: We collect information when you provide it to us, including through correspondence or email communications, web forms, SMS messages, online surveys, feedback, participation in promotions or contests, newsletter subscriptions, and any other interaction related to products, services, or resources available on our Site.
By sending an email to privacy@eamotorshop.com: If you send us an email to the contact address for our dealerships listed on our Site, EA Motorshop.com or a service provider on our behalf may record the date, time, and content of your email, as well as the originating email address, among other information that may be captured. The type of personal information you provide will depend on the nature of the email, but may include your name, address, telephone number, and email address.
Automatically as you navigate the Site: Information collected automatically may include usage details, IP addresses, and data collected through tracking technologies.
Cookies: Small text files stored on your computer’s hard drive by our servers to identify you. Cookies allow EA Motorshop.com to recognize you when you visit the Site, personalize your experience, and offer better service. Cookies and web beacons tell us what you’ve seen on the Site, allowing EA Motorshop.com to offer a more diverse selection of advertising information and measure the effectiveness of our campaigns. We also use cookies, web beacons, and IP addresses to compile usage data (e.g., which website you came from, which pages of the Site you visit, how long you stayed, the type of browser you use, and which Services you clicked on). Most browsers accept cookies by default, but you can change your browser settings to disable the use of cookies (or prohibit them on specific websites). You can also disable or manage cookies through tools provided by your browser and third-party software. If you disable cookies, many features of the Site may not function as well or at all. Anonymous information about your use of our Website and Services, collected and/or aggregated by EA Motorshop.com (or on our behalf through technical means), is called “Usage Data.”
Web Beacons: Also known as pixel tags, internet tags, clear GIFs, or single-pixel GIFs, these are electronic images embedded in web pages. Web beacons may also be included in emails sent by EA Motorshop.com to determine when and if these emails are opened or forwarded.
Meta Pixel: With the help of Meta Pixel (also known as Facebook Pixel), Meta Platforms Inc. (“Meta”) can identify visitors to our Websites and Services as a target audience for displaying ads. We use Meta Pixel to ensure that our ads are relevant to users’ potential interests and are not intrusive. We may also monitor the effectiveness of advertising through Meta for statistical and market research purposes. Meta may link this information to your Facebook account and use it for its own promotional purposes, in accordance with Facebook’s Data Use Policy. The Meta Pixel also allows Meta and its partners to display ads to you on and off Meta’s social media platforms, including Facebook. You can opt out of Meta ads by visiting your Facebook Ad Settings, and you can clear and control the information third parties share with Meta on your Off-Facebook Activity page. If you don’t have a Facebook account, you can opt out of receiving Facebook ads through the Digital Advertising Alliance here.
IP Address Logs: EA Motorshop.com also logs Internet Protocol (IP) addresses—the location of your computer on the internet—and may record your device ID and information about your browser or operating system.
From Third Parties: For example, from our business partners.
Please note that our third-party advertisers and service providers also use cookies, web beacons, or other tracking technologies in ads and other messages displayed or communicated through the Site. We do not have access to information that confirms All uses of cookies, web beacons, or other tracking technologies by our advertisers and third-party service providers.
3. How We Use Your Information
We may use the Non-Personal Information we collect for any legitimate business purpose, without any duty or reporting obligation to you, as long as the information remains non-personal. This includes, for example, developing products, services, and other offerings based on Non-Personal Information, and providing these offerings to other users and third parties.
We may use your Personal Information for the following purposes:
Submitting and transmitting lead data to EA Motorshop.com advertisers.
Delivering targeted advertising both on our Site and on third-party advertising platforms (e.g., in connection with our FUEL advertising product).
Delivering personalized or targeted user experiences across the Site and improving those experiences.
Perform data analysis, including attribution and analytical modeling, such as lead scoring, vehicle views and average prices, lead submission frequencies, consumer interactions with the browser, and performance reporting for advertisers and dealers.
Confirm or fulfill a request from you (for example, to send you a price quote or other requested information, EA Motorshop.com may share your contact information and content interests with a participating EA Motorshop.com dealer and/or manufacturer).
Send you marketing communications via text or SMS, to which you expressly consented by providing your mobile phone number to EA Motorshop.com.
Follow up on any requests you previously made (for example, EA Motorshop.com may contact you to determine whether the dealer and/or manufacturer responded to your original request).
Communicate with you about the EA Motorshop.com service (for example, EA Motorshop.com may send you emails to confirm a request for a price quote, notify you of a lead on a vehicle you have advertised, or ask you to participate in a survey).
Send you promotional materials, newsletters, or other content by email, text message, or other means. If you no longer wish to receive a specific newsletter or other promotion from EA Motorshop.com, please follow the unsubscribe instructions included in those communications.
Allow third parties (to whom EA Motorshop.com may disclose Personal Information specifically for direct marketing purposes) to send you promotional or informational messages, but if contacted via SMS, only if you have affirmatively agreed to receive such messages.
Manage EA Motorshop.com’s business and its relationships with affiliates, customers, lending partners, and other third parties to whom EA Motorshop.com may disclose Personal Information in accordance with this Privacy Notice.
Assist with the administration, analysis, research, development, optimization, and other internal purposes of the Site, including, without limitation, the compilation of Usage Data.
4. Improve the user experience.
For any other purpose disclosed by us when you provide the information.
5. With your consent.
We may combine and enhance the Personal Information we collect with information we receive from third parties, provided we use the combined information in accordance with this Privacy Notice and as permitted by applicable laws. This information may be non-personal information. When doing so, we will take reasonable steps to ensure that Non-Personal Information is no longer personally identifiable and can no longer be reasonably associated with or used to identify you. This will include, for example, storing Non-Personal Information separately from any Personal Information. Once we generate Non-Personal Information from any Personal Information, we will not subsequently attempt to make it personally identifiable. However, we may combine and enhance this Non-Personal Information with other Non-Personal Information we receive from third parties.
You should not provide us with any information, whether through the Services or the Website, unless you consent to our use of that information in accordance with this Privacy Notice. Your use of the EA Motorshop.com Websites or Services will not be limited if you opt out of receiving telemarketing calls or messages. However, you agree that EA Motorshop.com may send, and you may not opt out of receiving, communications of a transactional or relationship nature, including, but not limited to, communications regarding fraudulent or illegal activity, the status of your SIY Account, changes to this Privacy Notice or the EA Motorshop.com Terms and Conditions of Use, as well as communications to confirm, fulfill, and follow up on your SIY Account registration or a request submitted through the Site.
6. Disclosure of Your Information
We may disclose the Non-Personal Information we collect and obtain for any legitimate business purpose, without any duty or reporting obligation to you, as long as the information remains non-personal. This includes, for example, sharing such Non-Personal Information with third parties.
We may disclose Personal Information we collect or that you provide as described in this Privacy Notice:
Affiliates and Subsidiaries. EA Motorshop.com may share your Personal Information with affiliates and/or subsidiaries in accordance with this Privacy Notice.
Leads and Requests. If you submit a lead or request information or services through the Site, you agree that EA Motorshop.com may share Personal Information with third parties as necessary to provide such information or perform such services for you. For example, if you use the Site’s “Email Dealer” form in a vehicle listing to request a price quote from a dealership, EA Motorshop.com will share the information you enter with that dealership (or its representative). If the vehicle listing was provided by an automaker on behalf of a dealership, EA Motorshop.com may also share the Personal Information you submit as part of the request with the automaker and/or its affiliates. Similarly, if you request additional information from a financial institution through the Site, EA Motorshop.com will share your information with that institution. Personal Information may also be included in reports to these third parties, but only when you intend to submit the information to them, as described above. Once information is provided to a third party, the subsequent use or disclosure of that information will be subject to the privacy policies and practices of those third parties, and EA Motorshop.com does not control the subsequent use or disclosure of that information.
Dealers. EA Motorshop.com may share your Personal Information, including data collected through cookies, web beacons, and other tracking technologies, with dealerships and/or dealership groups to improve our reporting performance. You can request deletion of your data or opt out of sharing it through any of the methods described below.
Sweepstakes/Promotions. If you participate in a sweepstakes, contest, or other promotion on our Site sponsored by EA Motorshop.com and third parties, EA Motorshop.com reserves the right to share the Personal Information collected in connection with the sweepstakes, contest, or promotion with the third party. Once the information is provided to such third parties, their subsequent use or disclosure will be subject to the third party’s privacy policies and practices.
Direct Marketing. Except as provided herein, it is EA Motorshop.com’s general practice not to disclose our customers’ Personal Information to third parties specifically for their direct marketing purposes. If you are 18 years of age or older and have affirmatively agreed to receive direct marketing materials from third parties, EA Motorshop.com may share Personal Information with third parties for their direct marketing purposes. While EA Motorshop.com notifies all third-party direct marketers that the information provided to them is confidential, their subsequent use or disclosure of such information is subject to the privacy policies and practices of those third parties.
Service Providers. EA Motorshop.com may work with third parties who perform services on our behalf, including, but not limited to, analytics, attribution, development, promotional, research, credit card processing, technical, financial lending, legal, hosting, and other service providers. For example, EA Motorshop.com may request third parties to conduct online surveys or sweepstakes or send newsletters on our behalf. Similarly, if you make a payment to EA Motorshop.com by credit card, EA MotorShop.com may share your Personal Information and credit card information with third parties to process credit card transactions, or such information may be collected directly by the credit card processing service provider on EA Motorshop.com’s behalf.
Opt-Out of Email Lists. If EA MotorShop.com sends you promotional emails on behalf of third-party advertisers and you inform us that you wish to opt out of future promotional emails from a specific third party, EA MotorShop.com may share your email address with that third party so that they can add you to their opt-out lists.
As necessary or requested. EA Motorshop.com may share Personal Information for any other purpose disclosed to us when you provide it or with your consent.
Other Requirements. EA Motorshop.com expressly reserves the right to disclose any Personal Information or other information you provide to third parties in the following circumstances: (a) when required by law or legal process, (b) to investigate and/or take action regarding illegal activities, suspected abuse, or unauthorized use of the Site, (c) to protect the property or safety of our users or third parties, (d) to enforce our Terms and Conditions of Use, and (e) in connection with any sale or other transfer of ownership of all or a portion of EA Motorshop.com. Additionally, if you make any Personal Information publicly available on the Site, EA Motorshop.com reserves the right to disclose such information to third parties, including, without limitation, EA Motorshop.com’s insurers, affiliates, and third-party distribution partners.
Please note that messages EA MotorShop.com sends you to confirm, fulfill, or follow up on a request may, incidentally, include promotional material or other content from EA MotorShop or its partners.
7. How We Protect Your Information
The internet is not 100% secure. We cannot guarantee that your use of our Sites and Services will be completely secure. We recommend that you exercise caution when using the internet, including not sharing your passwords. We may provide links to other third-party websites or services on platforms we do not control. If you click on a link to a third-party website, you will be directed to websites or platforms we do not control. We are not responsible for their practices in protecting your Personal Information.
8. Additional EA MotorShop.com Services
Listing Services
EA MotorShop.com offers you the ability to receive an Instant Offer for your vehicle or to advertise and sell your vehicle privately (“Listing Services”). You acknowledge that any information you choose to include in the Listing Services may be made publicly available through the Site and other media in which EA MotorShop.com vehicle listings are published, including third-party websites and print publications. To use the Listing Services, you must create an account. For any questions about the Listing Services, please contact our customer support team by emailing:
Email: support@eamotorshop.com
Review Platforms and Message Boards
EA MotorShop.com may also offer review posting platforms, message boards, bulletin boards, chat rooms, comment areas, or other forums (“Forums”) on our Site for use by visitors 18 years of age or older. Any information you disclose when posting a message in these Forums may become public. You should not include in your posting any information that you do not want others to see or use. Additionally, if you post messages in the Forums that include your email address, you may receive unsolicited emails from third parties.
Emailing a Page
The Site offers the ability to email certain Site pages to a friend or third party. If you choose to use the “Email a Page” feature, your name, email address, and any message you are permitted to include will be visible to the email recipient. This functionality is for informational purposes only and may not be used for unlawful purposes, such as harassment or threats. Information collected Information sent by EA MotorShop.com through the “Email a Page” functionality will be used in accordance with this Privacy Notice.
9. Use of Cookies, Web Beacons, and Similar Technologies on Other Sites
EA MotorShop.com, along with our affiliates and other third parties, may collect and use information about your visits to and use of our Site through cookies, web beacons, and other similar technologies. This may include device identifiers, the type of browser and operating system you are using, your browsing and search history on our Sites, which areas of our Sites you visit and for how long, what content you view and click on, what site you came from and where you go after leaving us, and your interactions with our digital advertisements and content on other sites. We may collect and record page interaction information and other electronic communications and content from your use of our Sites, including content input, mouse movements, screenshots, search terms and other data you enter, and methods used to navigate away from the page. We may work with companies that collect statistical information about Site usage and provide related analytics services. We may work with third-party companies that use cookies and web beacons to serve ads when you access the Site and to generate statistics and metrics related to your experience on the Site. We may also work with third-party advertising platforms and networks that use cookies, web beacons, and similar technologies to collect Non-Personal Information about your visits to and interactions with the Site and other websites in order to provide personalized experiences and targeted messages. These third parties may also use this information to determine or predict the characteristics and preferences of their respective audiences, to measure the effectiveness of their advertising, and for other purposes.
Third parties may also collect information from your devices and combine Personal and Non-Personal Information about you with information from other sources, including your visits to this Site and other websites, mobile sites, and/or mobile applications across your various devices. These activities may allow them to identify you to provide personalized experiences and targeted messages across these various devices.
10. Retention of Personal Information
Except as otherwise permitted or required by applicable law or regulation, we will retain your non-anonymized Personal Information only for as long as necessary to fulfill the purposes for which we collected it in accordance with this Privacy Notice. This also includes as long as necessary to satisfy any legal, accounting, or reporting requirements, to resolve disputes, or as otherwise requested by you. This period varies depending on the type and use of the data.
a). children
EA MotorShop.com does not intentionally collect or use Personal Information from children under the age of 18. EA MotorShop.com does not intentionally provide Personal Information, regardless of its source, to third parties for any purpose from visitors under the age of 18.
b. External Links
Please note that our Sites and/or Services may contain links to other websites. EA MotorShop.com is not responsible for the websites, content, or privacy practices of third parties. If you find links on our Site that lead to pages that do not belong to EA MotorShop.com, these external pages are not governed by this Privacy Notice. Please review the privacy policies of these third-party websites to understand how they treat your information.
c. Your Rights and Choices
Promotional Messages: You may opt out of receiving our marketing emails. To stop receiving our promotional emails, follow the instructions in any promotional message you receive from us or contact us using the contact information listed below. Some of our Sites allow you to modify your preferences to opt out. Even if you opt out of receiving marketing messages, we will continue to send you transactional messages, such as responses to your inquiries.
Cookies: You can control certain cookies and tracking tools. To learn more about the use of cookies and other tracking tools on our Sites, see Section 6 of this Privacy Notice.
Google Analytics: We use Google Analytics to better understand how our users interact with our Sites and may use Google Analytics Advertising Features for advertising and marketing purposes. You can learn more about the opt-out options currently available in Google Analytics and manage the information collected by Google Analytics Advertising Features through your browser or device settings.
11. Your State Privacy Rights
If you reside in a state that grants you certain consumer privacy rights, you can control how your Personal Information is used in the following ways:
in accordance with applicable state data protection laws. EA MotorShop.com will honor all valid consumer deletion requests. For California residents, please see the Privacy Notice for California Residents in Section 12 below.
12. Your Privacy Rights
You may have the right to exercise some or all of the following rights:
Rights | Description |
Access/Right to Know | In accordance with applicable law, you may have the right, after making a verifiable request, to confirm whether we are processing your personal information and, in some cases, to obtain certain personalized details about the personal information we have collected about you, including: – The categories of personal information collected; – The categories of sources of personal information; – The purposes for which the personal information was collected; – The categories of personal information disclosed to third parties (if any), and the categories of recipients to whom the personal information was disclosed; – The categories of personal information shared for targeted advertising or Cross-Context Behavioral Advertising (“CCBA”) purposes, and the categories of recipients to whom the data was disclosed for those purposes; – The categories of personal information sold (if any), and the categories of third parties to whom the data was sold. |
Correction | In accordance with applicable law, you may have the right, after making a verifiable request, to correct inaccurate personal information, taking into account the nature of the data itself and the processing activities it supports. |
Deletion | In accordance with applicable law, you may have the right, after making a verifiable request, to request the deletion of your personal information maintained by EA MotorShop.com. |
Opt-Out Rights | The right to instruct EA MotorShop.com not to “sell” your personal information for monetary or other valuable consideration, or not to “share” your personal information for targeted advertising or Cross-Context Behavioral Advertising (“CCBA”) purposes. You may opt out of such processing by sending a message to the email: privacy@eamotorshop.com. See the Targeted Advertising section for more information on how we may process your personal information for marketing and advertising purposes. |
FOR CALIFORNIA RESIDENTS
“Shine the Light”
California residents who have an established business relationship with us have the right to know how their personal information is disclosed to third parties for their direct marketing purposes, in accordance with California’s “Shine the Light” law (Civ. Code § 1798.83), or the right to opt out of such practices.
Limit the Use and/or Disclosure of Sensitive Personal Information
EA MotorShop.com does not use or disclose your sensitive personal information for purposes subject to the right to limit use or disclosure.
FOR RESIDENTS OF COLORADO, CONNECTICUT, OR VIRGINIA
Right to Opt Out of Profiling for Decisions Producing Legal or Similarly Significant Effects
EA MotorShop.com does not create consumer profiles for targeted advertising purposes or for making decisions that produce legal or similarly significant effects. However, we may share your personal information for targeted advertising purposes, as permitted by applicable law and this privacy notice. You may opt out of such processing by sending a message to the email: privacy@eamotorshop.com.
Right to Appeal a Privacy Rights Request
To appeal a denial of your request, please follow the instructions provided in our response or submit your appeal in writing by contacting:
privacy@eamotorshop.com with the subject: “Appeal of Consumer Privacy Rights Request”.
13. All consumer requests must:
Provide sufficient information to allow us to reasonably verify that you are the person about whom we collected Personal Information or an authorized agent of such person. Verification steps vary depending on the sensitivity of the Personal Information and whether you have an account with us.
Describe your request in sufficient detail so that we can understand, evaluate, and respond to it appropriately.
We will not be able to fulfill your request or provide you with Personal Information if we cannot verify your identity or confirm the authority of an agent to make the request on your behalf. We will use the Personal Information provided in a consumer request only to verify the identity or authority of the requester to make the request.
An authorized agent may exercise your rights on your behalf. We may require your authorized agent to provide proof of identity and that they have been authorized to exercise your rights on your behalf. We reserve the right to contact you directly to confirm that the authorized agent is authorized to act on your behalf. We may deny a request from your authorized agent to exercise your rights on your behalf if they do not provide adequate proof of identity or adequate proof that they have the authority to exercise your rights.
Data Access Request. You may request confirmation of whether we process your Personal Information. Subject to certain exceptions, you may also request a copy of your Personal Information. Oregon residents may also request a list of third parties to whom we have disclosed Personal Information. We will provide a copy of this information in a standardized, commonly used format.
Deletion of Your Personal Information. You may request deletion of Personal Information we hold from or about you, subject to certain exceptions.
Correcting Your Personal Information. You may request correction of inaccurate personal information we hold about you, subject to certain exceptions.
Targeted Advertising. We may use Personal Information obtained (or, in some cases, inferred) from your activities on unaffiliated websites to send you more relevant advertising. If you do not want us to use the Personal Information we collect or that you provide to us to serve you ads in this way, you can request that we stop using your Personal Information for this type of targeted advertising.
14. Contact Information
If you have any questions, comments, or concerns about this Privacy Notice, the Privacy Notice for California Residents or other states, the ways we collect and use your Personal Information, your choices and rights regarding such use, or wish to exercise your rights under applicable law, please do not hesitate to contact us using the information below.
Email: privacy@eamotorshop.com
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